Corporate Alliances

The Children’s Hospital Association works closely with its corporate alliance partners to champion the health and well-being of children and their families. The financial contributions from our strategic corporate alliances help to support Association initiatives. The in-kind donations and employee engagement activities create a more positive experience for children by bringing joy, understanding and a smile to their face  -- often during challenging and sometimes scary times.

Our strategic alliance partners realize the importance of enhancing a child’s positive experience and healthy development while in the hospital. As a result, our partnerships are geared toward companies that recognize the importance of incorporating play, joy, creative expression and optimism into a child’s hospital stay.

Thank you to our corporate alliance partners for “doing good, while doing well.”

Mattel Inc. and the Mattel Children's Foundation


Toy Donation Program

Partnering with charitable organizations dedicated to directly serving children, Mattel  creates joy through the Mattel Children's Foundation, product donations, grant making and the work of employee volunteers.

Furthering its commitment to sharing the joy of play with children, Mattel created the Children's Hospital Toy Donation Program. Through this generous donation program, each Association member hospital is able to request up to 300 toys per year. In 2012, more than 60,000 toys, valued at $550,000 (including free shipping) were received by 211 Association members. Mattel will continue to provide toys in 2013 through the toy program. The program is extremely popular among the hospital staff and the children and received very positive feedback in a recent program evaluation. The toys are used mostly for play, as well as therapy, treatment incentives and distraction. Mattel hopes to continue the toy program in 2014.

The Mattel Play Grants Program

Essential play programs are not always reimbursed by public and private insurance programs, which can create a barrier to play in children's hospitals - and when it comes to play - Mattel's ability to provide direct social impact through its philanthropic initiatives is exemplary. In mid-2013, the Mattel Children's Foundation provided the Association with a $175K grant to support play projects and play-related activities in children's hospitals.

Through a competitive application process featuring categories in new media, play spaces and play activities, 78 applications were submitted by member hospitals - each describing a special window into the world of child life and the importance of play. Eleven grants were awarded, each unique in its ability to focus the importance of the positive play experience in the hospital setting.

By helping to support the important experience of play, it is the hope that these mini-grants will have a positive impact on the healthy development of hospitalized children on a variety of levels -- including social, emotional, physical and cognitive.

Questions? Contact Laura Feldman, (202) 753-5355 or Vikki Sara, (202) 753-5357.

View 2014 Mattel Play Grant Recipients.


Ella friend  of BarbieIn February 2013 Mattel worked with the Association to donate and distribute the new Ella doll – Friend of Barbie -- exclusively to children’s hospitals to reach girls most affected by hair loss Ella, the hairless doll, comes with wigs, scarves and other accessories to provide girls the option of a traditional play experience; for those girls who choose, the wigs and head coverings can be interchanged, or completely removed.  A limited number of dolls were also donated to CureSearch  and the National Alopecia Areata Foundation for distribution. The Association worked with the Toy Donation contact in each member hospital to distribute these dolls.

Other Grants

Since 2005, Mattel has awarded over $825,000 in grants to the Association. In addition to the 2013 Play Grants, the Association received a grant in the amount of $50K for other Association projects. This includes support for initiatves in childhood obesity, including the final phase of “FOCUS on a Fitter Future.” This initiative, comprised of multi-disciplinary hospital teams, has helped This in articulate the role of children’s hospitals in combating pediatric obesity, while building consensus on performance measurement and quality improvement. A portion of this funding also supports the Association's corporate alliance efforts.

Questions? Contact Laura Feldman, (202) 753-5355.

Activision Logo

Headquartered in Santa Monica, California, Activision® is a worldwide online, PC, console, handheld and mobile game publisher with leading market positions across all categories of the rapidly growing interactive entertainment software industry. Activision’s portfolio includes best-selling video games such as Call of Duty™, Spider- Man™, Shrek®, TRANSFORMERS™ and many more.

As part of the company’s partnership with the Association, Activision® donated a mix of video games to member hospitals, including: Shrek 4 Forever AfterTM, Spider - Man: Web of ShadowsTM and Shattered DimensionsTM, Ice Age: Dawn of the Dinosaurs GFWTM, Transformers: Revenge of the Fallen™ and Dark MoonTM, Little League World Series 2010TM, Hidden Mysteries Titanic Adventures™, and iCarly 2 iJoin the ClickTM.

These games will be put to good use in patient rooms and playrooms, for therapies, as well as holiday and other hospital events. The games and free shipping amount to a donation of more than $550,000. 

Since 2010, Activision has made available more than $1 million in donated video games to Association member hospitals.

Questions? Contact Laura Feldman, (202) 753-5355.

American Girl Logo

American Girl Brands, LLC, a subsidiary of Mattel, has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, grow, aspire, create and imagine through a wide range of engaging and insightful books, age-appropriate and educational dolls and accessories, and unforgettable experiences.

Since 2010, as part of the company’s philanthropic commitment to young girls, American Girl has donated a mix of My American Girl and Bitty Baby dolls to Association members. To date, the company has donated more than 4,600 dolls (retail value: $450,000) for distribution to patients and families through the Association’s partnership. In 2013, as part of its donation, the company will include a doll without hair, one of the newest additions to the American Girl family. 

To foster a spirit of goodwill and help make the world a brighter place, American Girl continues to implement Shine on Now, a charitable initiative that harnesses the collective power of girls to help others in need. Through Shine on Now, American Girl introduces girls to the concept of philanthropy and encourages them to be “ambassadors” for the campaign. American Girl supplies toolkits and other materials that highlight ideas and involving  fundraising, volunteering, gratitude and other ways to give back to their community. For those interested in encouraging philanthropy in girls, materials are available through the ambassador toolkit.

Questions? Contact  Laura Feldman, (202) 753-5355.

HIT Entertainment is one of the world's leading preschool entertainment companies, specializing in building powerful brands based on engaging stories. HIT Entertainment's world-class portfolio includes Thomas & Friends®, Mike the Knight®, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®. HIT Entertainment, a division of Fisher-Price, has lines of business that span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions.

To celebrate more than 25 years of sharing, caring, imagining and learning with everybody's favorite purple dinosaur, HIT Entertainment has launched the Barney® 25 Million Hugs campaign and to share 25 million virtual hugs around the world. In the spirit of caring and sharing, HIT is pleased to make a donation to the Children's Hospital Association, along with an in-kind DVD donation to Association member hospitals.

Through the use of Facebook, Twitter, email and, fans of all ages can now send fun interactive hugs from Barney to family, friends, and followers. With over 30 different customized hugs and messages, there is a hug for every occasion including birthdays, congratulations, thank you's, get well wishes, and more. Sharing is caring, so help Barney spread joy and share a hug today!

Swiss Colony Logo
In 1986, The Swiss Colony and the Association have partnered to deliver gingerbread houses to hospitalized children across the country. In the last twenty years, the program has delivered more than 200,000 gingerbread houses and brought joy to children and their families during the December holidays.

The Gingerbread House Donation Program also includes a customer-participation component. The purchase of a gift box of petit fours links customers to a hospitalized child in their region. The gingerbread houses arrive with a gift card identifying the customer or donor.

Questions? Contact  Laura Feldman, (202) 753-5355.